The project series began as an initiative with the Gainesville Community Redevelopment Agency to revitalize different Gainesville neighborhoods. The Content Modern design team applied this technique in Jacksonville and it was great to envision old spaces around town. This series looked at the South Main Street corridor from Depot Park south. Each design utilized affordable material options, highlighted the existing design features, introduced new landscaping, and built off of the client’s branding and function.

Architect of Record: Content Modern

Betsy worked at Content Modern before licensure in an architectural designer role. As a member of the close knit team of architects, designers, and contractors, she learned how to bring life back into older commercial properties. It was an amazing learning experience to be a part of Content Modern, and Betsy wants to revitalize existing commercial properties throughout the Gainesville streetscapes with Y Studio.